Biomimicry: cosmetics reinvented!

The global cosmetics market is very dynamic, with an estimated growth rate of 8.8% between 2020 and 2025. As in many sectors, the wants of cosmetic consumers are evolving towards more natural products, with a lower impact on the environment. Players in the market of cosmetic products must therefore adapt.

DIAGNOSTIC

Consumers are value more and more sustainable and environmentally friendly products. For example, following a survey conducted in France, 78% of respondents said they found brand transparency on product sustainability important.

Thus, players must reinvent themselves to remain competitive by offering more attractive and innovative products. Changes in consumer consumption habits encourage market players to adapt their catalog.

New compounds from natural and renewable sources, new functions, better performance, green chemistry... The paths that biomimicry can take to innovate in the cosmetic industry are numerous, and they fit perfectly with the direction that this sector must take in order to meet the changing expectations consumer.

Biomimicry and cosmetics: specialist in biomimicry, and with its experience in the field of cosmetics alongside major players in the sector, Bioxegy is capable of making biomimicry an innovative and relevant response for imagining tomorrow's cosmetic products.

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Organisms develop in varied environments with changing constraints. To ensure their survival, they must adopt effective and sober responses. These responses have allowed the appearance of a great diversity of compounds with very varied properties. Living organisms therefore constitute a rich pool of effective natural compounds to, among other things, improve the functioning of cosmetic products or replace certain synthetic products with more sober counterparts.

Living organisms can also be at the origin of cosmetics with innovative functions and/or based on new concepts. An example: structural colours. They are not based on pigments but on micro or nanostructures, as in the morpho butterfly (see photo). This type of colour is omnipresent in life and taking inspiration from it can enable the development of coloured cosmetic products that do not rely on expensive or toxic synthetic pigments.

The contributions of biomimicry in cosmetics concern
the following areas: