Biomimicry, an ideal vector of transformation for the consumer goods sector
The very strong rise of ecological awareness has generated new requirements regarding the commitments of brands, of distributors and producers" - Michel Édouard Leclerc.
Resolutely transversal and heterogeneous, the consumer goods sector cuts across many product categories: from household appliances to food, including clothing, cleaning products and electronics.
A major challenge brings together all the players in the sector: the market is at a turning point, plagued by central questions raised by its environmental impact and the sustainability of its value chains, which announce the beginnings of a strong paradigm shift.
These changes translate into increased demands from consumers, to which players in the sector must imperatively respond to: increased request for sustainable and ethical products, tougher regulations et anti-waste laws. At the same time, they will have to ensure that they remain competitive in their market.
For brands, producers and distributors, embracing such a revolution in usage and habits requires imagination and know-how.
The challenge is to make a change in positioning quickly and efficiently.
Biomimicry and consumer goods:
Bioxegy explains how and why biomimicry is a versatile creative tool, ideal for shaping tangible and sustainable innovation perspectives.
Products' structures, shapes and materials, bio-sourcing, improved functional properties such as waterproofing, abrasion resistance, or heat resistance, end-of-line manufacturing or recycling processes: the contributions of biomimicry can be numerous and varied and they can be designed on all possible scales.
We present below a selection of particularly promising biomimetic levers in the field.
