Biomimicry, an ideal vector of transformation for the consumer goods sector
The very strong rise of ecological awareness has generated new requirements regarding the commitments of brands, of distributors and producers" - Michel Édouard Leclerc.
Resolutely transversal and heterogeneous, the consumer goods sector cuts across many product categories: from household appliances to food, including clothing, cleaning products and consumer electronics.
A major challenge brings together all the players in the sector: the market is at a turning point, plagued by central questions raised by its environmental impact and the sustainability of its value chains, which announce the beginnings of a strong paradigm shift.
These changes translate into increased demands from consumers, to which players in the sector must imperatively respond: increased demand for sustainable and ethical products, tougher regulations et anti-waste laws. At the same time, they will have to ensure that they remain competitive in their market.
For brands, producers and distributors, embrace such a revolution in uses and habits request to show imagination of know-how.
The challenge is to operate a change of positioning quickly and efficiently.
Biomimicry and consumer goods :
Bioxegy explains how and why biomimicry is a versatile creative tool, ideal for shaping tangible and sustainable innovation perspectives.
Structures, shapes and product materials, bio-sourcing, improved functional properties such as waterproofing, abrasion resistance, or heat resistance, end-of-line manufacturing or recycling process: the contributions of biomimicry can be numerous and varied and they can be designed on all possible scales.
We present below a selection of particularly promising biomimetic levers in the field.